Turning Insight into Action.
Customer Faithful is a multi-disciplinary research consultancy, dedicated to highlighting unmet need in customer, patient and employee experience.
With team backgrounds in customer experience, clinical psychology and data analysis, we all bring the same level of focus - making qualitative research as accessible as possible, and delivering valuable project outcomes that are easy to apply. We typically deploy design thinking principles, ensuring that our work in anchored in customer centric insight and open to creative ideas with ‘game changer’ potential.
Whether we are bringing light to the customer experience of a major high street brand, representing a patient’s truth in the boardroom or the reality of employee experience, our goal is to provide real-world evidence that improve lives.
This opinion piece from Customer Faithful founder Rick Harris explores the potential for AI in healthcare to include supporting healthcare professionals in improving their empathic skills to recognise patient feelings and emotions. Far from threatening the role of clinician, AI can help time-pressured HCPs to rediscover their ‘human touch’.